Brandon Groce

Clients & Partners

Featured in Forbes  ·  Yahoo Finance

I Turn Content, Design,
and Education Into
Product Growth.

Through content, education, messaging, and design, I help products turn attention into activation, adoption, and retention.

What This Work Actually Is

Designer by foundation.
Growth operator
by practice.

I started in interface design: UX, visual systems, product design. Over time, the work expanded. Because a well-designed product still fails if the right people never find it, never understand what it does, or never make it past the first session.

So I built the skills to cover the whole system: content, education, messaging, landing pages, onboarding, activation, and retention. Not as a generalist. As someone who understands how each piece connects.

Product Growth Means

01

Discovery

The right people find the product through content, social, search, education, and community.

02

Understanding

They quickly grasp what it does and why it matters for them specifically.

03

Trust

Clear messaging, social proof, and storytelling make the value feel real and credible.

04

Action

They sign up, start a trial, or reach out, without friction in the way.

05

Onboarding

Their first experience is intentional. They don't bounce. They get to value fast.

06

Activation

They do the thing the product is built for . and feel it working.

07

Retention

They keep coming back. Relationships deepen. Momentum compounds.

The Work Spans

ContentEducationMessagingDesignLanding PagesOnboardingActivationProduct StorytellingRetentionRelationship Building

Featured Work

A few examples of product growth,
UX, and education in practice.

These projects show how I use content, design, education, and product thinking to help products and digital experiences become easier to understand, easier to use, and more likely to drive action.

Wix Studio

Wix Studio: Product Growth Through Content, Education, and Community

Wix Studio wasn't just a product to promote. It was a product that needed to be taught, positioned, and made approachable for designers. Brandon helped build the system around the product that made this possible.

View Case Study →
Salesforce

How UX Drove a 200% Surge in Trial Sign-Ups.

Salesforce.org supports nonprofits and education institutions with tools and resources to expand their impact. I was responsible for the UX, prototyping key flows — contributing to a 200% increase in trial sign-ups.

View Case Study →
Hilton Honors

Turning a Complex Catalog into an Intuitive Mobile Experience.

Hilton came to us looking to rebrand and relaunch their experiences website. My role was UX design - mapping user flows and creating an intuitive discovery experience that showcased their vast catalog while balancing advanced filtering with ease of use.

View Case Study →

Other Site Builds

Additional site work showing how the same thinking translates into focused digital experiences for service businesses and local brands.

Standard BJJ

Standard BJJ

WebsiteSports StudioService Business
Preview →
Skyline BJJ

Skyline BJJ

WebsiteMartial ArtsBrand Identity
Preview →
Red Nour Law

Red Nour Law

WebsiteLaw FirmProfessional Services
Preview →

Go Deeper

See how I connect content, education, design, and growth.

What People Say

From the people
I've worked with.

"I've had the pleasure of hiring Brandon for numerous projects, and I couldn't be happier with the results. His expertise in the field and his ability to connect with the creative community is truly remarkable. Working with Brandon is an absolute joy. He's professional, reliable, and always brings fresh and innovative ideas to the table. I wholeheartedly believe that he would be an incredible asset to anyone he works with. If you're looking for a talented and collaborative designer who understands the industry inside out, Brandon is the perfect choice."

Lindsay Munro

Lindsay Munro

Senior Manager, Global Operations & Events, Social Media, Adobe

"Brandon is a powerhouse of talent, creativity, and dedication. Working with Brandon has been a truly enlightening experience. He has an intuitive understanding of what resonates with the audience and creates content that never fails to hit the mark. His leadership abilities shine through in every project, creating a thriving, engaged community. If you're looking for a creative designer who can deliver exceptional results and inspire a community, Brandon is an excellent choice!"

Almog Ben-Yosef

Almog Ben-Yosef

Product Marketing Manager & Partnerships, Wix

"Brandon was great to work with. He made content that looked amazing and really connected with people. We noticed more engagement and real growth in our audience, and the whole process with him was smooth and enjoyable. I'd happily recommend him to anyone looking for content that actually delivers results."

Yaamin M.

Yaamin M.

Global Partnerships Manager, LottieFiles

Working Together

Simple to start.
Built to last.

01

Tell me what you need

Fill out the form below with your goals, budget, and timeline. Whether it's a campaign, a product build, or both, I'll read every word.

02

We align on scope

I'll get back to you within 48 hours. We'll talk through the project, the outcomes you're after, and what the engagement looks like end to end.

03

I build and run it

Once we're aligned, I handle everything: content, distribution, product, systems. You stay focused on your business. I own the execution.

Work With Me

LET'S WORK
TOGETHER.

Whether you need campaigns that drive adoption, a product built from scratch, or both, fill out the form and I'll get back to you.

01 — What are you looking for? *

Select all that apply

02 — Budget range

03 — Timeline

04 — Tell me about your project

05 — Your info *