Brandon Groce

Head of Community

BRANDON
GROCE

4,638 Qualified Leads / Month

76% DM Open Rate

100% Organic Growth

Brands & Partners

インパクト

Impact At A Glance

Audience acquisition, community nurturing, platform adoption — all measurable, all organic.

2M+
Monthly Reach
Owned channels
14K
Discord Members
NewForm community
30K+
Contacts Captured
ManyChat automation
76%
DM Open Rate
Instagram + ManyChat
593K
IG Followers
@dailywebdesign
1.23M
Pinterest/Month
newformcommunity
24M+
Annual Impressions
Instagram + YouTube
3M+
YouTube Views
614 videos published

専門分野

My Expertise

Building communities, content systems, and brand partnerships that convert audience into users.

// 01

01

COMMUNITY ARCHITECTURE

I don't just manage communities — I engineer them. From Discord to email funnels to live events, I design systems that grow, retain, and convert members into loyal advocates and active platform users.

Ambassador & Partner Programs01
Discord Community Operations02
Member Onboarding Systems03
Community Health Metrics04
Challenge & Event Programs05
Feedback Loop Design06
Cross-functional Collaboration07

// 02

02

CONTENT & DISTRIBUTION

614 videos. 3M+ YouTube views. 593K Instagram followers. 1.23M monthly Pinterest reach. 24M+ annual impressions. A content engine built over 10 years that turns design education into audience trust — and trust into platform adoption.

Educational Content Strategy01
YouTube & Instagram Production02
Pinterest Growth Systems03
Live Workshop & Event Hosting04
ManyChat DM Automation05
Newsletter & Email Campaigns06
Funnel-Driven Content Design07

// 03

03

BRAND PARTNERSHIPS

I've built and managed relationships with some of the biggest names in design and tech — producing activations that generate millions of impressions and directly move product adoption metrics.

Strategic Brand Partnerships01
Co-produced Campaigns02
Influencer & Creator Networks03
Sponsor Activation04
Event Co-production05
Cross-brand Community Programs06
Partnership ROI Tracking07

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04

GROWTH & AUTOMATION

I build growth systems, not growth ideas. ManyChat automations running at 76% open rate. Instagram-to-Discord funnels capturing 30K+ contacts. Zero paid media. All organic. All scalable.

ManyChat & DM Automation01
Full-Funnel Growth Design02
Lead Capture Systems03
Organic Growth Strategy04
CRM & Contact Management05
Analytics & Reporting06
Conversion Optimization07
Brandon Groce at Adobe MAX

Hosting Adobe Conversations — Adobe MAX 2022

"Where the community meets the industry."

経験

Work Experience

10+ years building communities & content at the intersection of design, technology, and culture.

2021 — PRESENT

Remote

Wix Studio

Co-Founder & Head of Community — NewForm

+
  • Built the #1 Partner Community — 14K+ Discord members, 30K+ sign-ups in 9 months, 100% organic
  • 2M+ monthly impressions via owned Instagram channels — zero paid media spend
  • ManyChat automation: 15,571 newsletter subscribers at 67.9–78.5% CTR
  • Produced 227+ educational content pieces — 2.26M+ YouTube views, 5,066+ hrs of watch time
  • Led distributed team of 6–7 across content, community management, and brand partnerships
  • Community feedback directly influenced Wix Studio product roadmap decisions

2016 — PRESENT

Remote

GroceMedia

Founder & Head of Production

+

2018 — 2020

Maryland

GEICO

Senior UX Designer & Strategist

+

2016 — 2018

Maryland

Notorious 111

Lead UX Designer

+

ATTENTION IS CHEAP.
CONVERSION IS EVERYTHING.

Most creators build followers. I build acquisition engines — systems that turn social media attention into high-intent users, real adoption, and measurable growth for the companies I partner with. No cold traffic. No wasted impressions. Just direct access to people already looking for exactly what you offer.

システム

The Growth System

View Full Pitch ↗

01

The Reach Engine

593K Instagram followers. 1.23M monthly Pinterest reach. 21.4K YouTube subscribers. 24M+ annual impressions — all organic, all targeted at designers and creatives.

593K IG Followers
1.23M Pinterest/mo
24M+ Annual Impressions
→ @dailywebdesign

02

The Traffic Engine

Every post triggers a ManyChat DM automation that captures leads at 76% open rate and 67–78% CTR. 30K+ contacts captured. Zero paid media. Content fuels the funnel 24/7.

76% DM Open Rate
30K+ Contacts Captured
67–78.5% Click-Through
→ YouTube Channel

03

The Conversion Engine

Captured leads flow into Discord, newsletter, and event onboarding. Community converts to platform users. NewForm delivered 10.87% Wix Studio conversion — outperforming all other channels.

14K Discord Members
17K Newsletter Subs
10.87% Platform Conversion
→ View Full Pitch
76% DM Open Rate

Real Data

76% DM Open Rate — ManyChat Automation

30K+ contacts captured · 67–78.5% CTR · Zero paid media

コンテンツ

Content — 614 Videos · 3M+ Views · 593K Followers

All Videos ↗

インスタグラム

Instagram — @dailywebdesign (593K) · @brand0ngr0ce (88K) · Top Posts

@dailywebdesign ↗@brand0ngr0ce ↗
+

Instagram Post

Viral design post — drop image here

1M+ views

@dailywebdesign

+

Instagram Post

Viral design post — drop image here

800K views

@dailywebdesign

+

Instagram Post

Viral design post — drop image here

600K views

@dailywebdesign

+

Instagram Post

Career / personal brand post

500K views

@brand0ngr0ce

+

Instagram Post

Community challenge / event post

400K views

@brand0ngr0ce

+

Instagram Post

Tutorial / tool breakdown

300K views

@dailywebdesign

Drop your viral Instagram post images here — just send them over and I'll plug them in

受賞・掲載

Awards & Recognition

Forbes

Full Article

"Community Founder Brandon Groce On Design Tech"

Forbes

Mention

"Five Creative Storytelling Lessons From Adobe MAX"

Yahoo Finance

Feature

"Top 20 Entrepreneurs You Need To Pay Attention To"

Adobe Blog

Feature

"How To Build A Standout Brand"

推薦文

What People Say

Lindsay Munro

Lindsay Munro

Sr. Manager, Global Operations & Events, Social Media

Adobe

"His expertise and ability to connect with the creative community is truly remarkable. Professional, reliable, and always brings fresh and innovative ideas. An incredible asset to anyone he works with."

Almog Ben-Yosef

Almog Ben-Yosef

Product Marketing Manager & Partnerships

Wix

"A powerhouse of talent, creativity, and dedication. He has an intuitive understanding of what resonates with the audience. His leadership creates thriving, engaged communities."

Yaamin M.

Yaamin M.

Global Partnerships Manager

LottieFiles

"He made content that looked amazing and really connected with people. We noticed more engagement and real growth in our audience. I'd happily recommend him to anyone."

LET'S
BUILD
TOGETHER.

I bring the community, the content engine, and a decade of proof. You bring the mission. Let's talk about what's possible.