Case Study
Wix Studio
Partnership.
I built a 13,000-designer Wix Studio community in 6 months, grew a 36,000-person email list, drove 2M+ monthly impressions for the brand, and got that community adopting Wix Studio as their primary tool in under 2 months of joining.
システム
How the System Works
Most brands create content. I build systems.
01
Reach Engine
Daily Web Design
@dailywebdesign
593K
Followers
5,700+
New / Month
A constantly growing audience of designers entering the ecosystem every month. UI, UX, and web inspiration that attracts exactly the people who build things.
02
Traffic Engine
Newform Community
@newformcommunity
4M+
Impressions/Mo
4,000+
Outbound Clicks
High-intent evergreen traffic from designers actively searching, discovering, and clicking through to tools and resources. Compounds month over month.
03
Conversion Engine
Direct DM System
Automated Flow
100%
Delivery
76%
Open Rate
16.7%
Click Rate
Every new follower is automatically entered into a DM flow, routing them directly to Wix Studio at 76% open rate.
実行
What Was Executed
For Wix Studio, this included:
// 01
Educational Reels
Showcasing real-world use cases. How designers build with Wix Studio in actual workflows, not theoretical demos.
// 02
Workflow Content
Showing designers how to integrate Wix Studio into day-to-day process, from client sites to custom builds.
// 03
Scroll-Stopping Hooks
Designed to create curiosity and stop mid-scroll. Hooks built around the shift from drag-and-drop to pro-level design.
// 04
DM Automation Flows
Routed engaged users directly to Wix Studio through automated Instagram DM sequences at 76% open rate.
// 05
Community Onboarding
Built a 14K+ member Discord community that guided designers from discovery to active Wix Studio usage within ~2 months.
結果
Why It Worked
Built a 13,000-member Wix Studio designer community in under 6 months. 100% organic, zero paid media
Grew a 36,000-person email list within one year, creating an ongoing re-engagement channel for the brand
Drove 2M+ monthly impressions for Wix Studio across social platforms. Getting the brand in front of creatives every month
Community members went from discovery to active Wix Studio adoption in under 2 months of joining
76% DM open rate used to route engaged designers directly into the Wix Studio product experience
Real Data — ManyChat Dashboard
76% DM Open Rate · 16.7% Click-Through
30K+ contacts captured · Zero paid media
Press
The community got big enough
to land in Forbes.
"From Pixels to People: Community Founder Brandon Groce on Design Tech" — Forbes, Nov 2023. A deep dive into how the Newform community was built and why it resonated with the global design industry.
Want results like this
for your product?
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