Build and Launch Real Products With AI in 5 Weeks
A live, hands-on intensive that teaches you how to research, validate, design, prototype, build, launch, and present a real AI-assisted digital product.
AI Workflow
Launched
MVP ✓
The Problem
The Work Has Changed.
Education Needs to Catch Up.
UX/UI, AI, product strategy, and web development are often taught separately. But modern teams increasingly need people who can connect research, design, prototyping, building, and launch into one AI-assisted workflow.
Traditionally Taught Separately
Industry Reality
AI-Native Product Builder
One person who can research, design, build, and launch — using AI as a product development partner.
Students need a place to practice the full workflow from idea to product — not just watch tool tutorials.
What You Leave With
By the End, You Leave With Career Assets
Asset 01
Functional Product or MVP
A working AI-assisted app, tool, or digital product solving a real problem.
Asset 02
Product Landing Page
A responsive marketing page that explains, positions, and sells the product.
Asset 03
Portfolio Case Study
A polished case study documenting research, workflows, design decisions, and the build process.
The Curriculum Core
Learn the Full AI Product Workflow
AI Product Workflows
Use AI to move from concept to working product with more speed and clarity. Turn prompts into working products.
AI-Assisted UX/UI Direction
Teach AI systems visual taste, layout direction, product logic, and UX/UI decision-making.
Market & Competitor Analysis
Validate ideas, identify opportunities, shape positioning, and define a focused MVP.
How It Works
A 5-Week Live Build Sprint
One week to define the right thing. One week to shape it properly. Two weeks to build. One week to polish and package the outcome.
Direction
Define the idea, goals, MVP, AI workflow, product vision, and UX inspiration.
Validation
Research users, analyze competitors, run SWOT, define positioning, prioritize features, and plan the landing page.
Build I
Start building the MVP with AI-assisted workflows, responsive interfaces, component systems, and iterative refinement.
Build II
Refine, test, QA, improve the product experience, and create the responsive product landing page.
Portfolio
Turn the project into a portfolio-ready case study, final demo, and polished product showcase.
Tools
Build With Real Industry Tools
ChatGPT
Research, ideation, prompting systems, competitor analysis, SWOT, positioning, content planning, and product strategy.
Base44
AI-native product development, rapid MVP creation, AI agents, automations, responsive building, and deployment.
Figma
UX/UI planning, visual direction, design systems, wireframes, and designer-to-builder workflows.
Note: The toolkit can evolve each cohort to reflect the current state of AI-native product development.
Project Tracks
Choose a Scoped Track or Bring Your Own Idea
Restaurant Dashboard
Ordering system with revenue tracking and management tools.
Pet Adoption Platform
Shelter profiles, adopter search, and adoption matching.
Expense Tracker
Personal finance dashboard with categorization, insights, and reporting.
Health Assistant
Wellness tracker with goals, progress monitoring, and habit support.
Students can also propose their own product concept, as long as it solves a real problem and fits the scope of the intensive.
Meet Your Instructor
Builder. Marketer. Educator.
Brandon Groce
Designer, Product Strategist & Marketer
Brandon Groce has spent 14+ years at the intersection of design, product development, education, and growth. He has built products, experiences, and education for brands including Adobe, Disney, Hilton, Salesforce, Wix, and others. He operates a design media platform reaching 5–6 million creatives monthly and has taught workshops and mentored designers across global creative communities.
Teaching Philosophy
This course is built around task-based learning. You learn a skill, apply it immediately, receive feedback, refine your approach, and apply it again. The goal is not just more knowledge — the goal is capability.
Proven Demand
Built From Proven Demand
A workshop version of this program was previously delivered through the Interaction Design Foundation. Attendees requested a longer, more structured, step-by-step program guiding them from concept to product to launch.
400+
Workshop attendees
1.1M+
IxDF member ecosystem
5–6M
Monthly audience reach
36K
Email subscribers
Who It's For
Who This Intensive Is For
UX/UI students who want portfolio-ready product work
Designers who want to build with AI instead of only designing static screens
Product thinkers who want to validate and launch ideas faster
Career switchers who need a standout case study
Builders who want a guided AI-native workflow
AI Is Changing What
Designers Can Build
Building strong digital products no longer requires massive teams, timelines, or budgets. With the right workflow, one capable student can research, validate, prototype, build, and launch a meaningful product in weeks.
Course Format
Live, Guided, Cohort-Based
5 Weeks
Structured live program
Twice Weekly
Live sessions, 1.5 hrs each
Guided Builds
Build alongside the instructor
Critiques & Feedback
Refine with direct feedback
Final Demo
Present your finished product
Case Study
Portfolio-ready documentation
Certificate
Opportunity upon completion
Cohort-Based
Learn alongside peers
Enrollment
Join the Pilot Cohort
FAQ
Common Questions
Stop Watching AI Demos.
Build Something Real.
Go from idea to launched product. Create work that proves you can think, design, build, and launch — in just 5 weeks.
Join the Next Cohort5-week live intensive · Build a product, landing page & case study