Featured Work
Case Studies.
Product Growth in Action.
Three companies. Three different challenges. One approach. Content, education, messaging, and design working together to drive adoption and growth.
We Built a Growth Engine That Scaled Wix Studio to 13,000+ Users.
Through 2.5M+ monthly reach, 4.4M+ Pinterest distribution, and a community-driven approach, we scaled a 13,000+ member ecosystem in under 6 months.
How UX Drove a 200% Surge in Trial Sign-Ups.
Salesforce.org supports nonprofits and education institutions worldwide. I was brought in by HZDG to own the UX, mapping user flows and prototyping the conversion experience that doubled trial sign-ups.
Turning a Complex Catalog into an Intuitive Mobile Experience.
Hilton came to us looking to rebrand their experiences website. My role was UX design, creating an intuitive discovery experience that balanced advanced filtering with ease of use across all devices.