Case Study
How UX Drove a
200% Surge in Trial Sign-Ups.
Salesforce.org supports nonprofits and education institutions with tools and resources to expand their impact. I was responsible for the UX, prototyping key flows — contributing to a 200% increase in trial sign-ups.
The Project
Salesforce.org is Salesforce's nonprofit arm. Giving technology to organizations that change the world. The challenge was making their platform feel as accessible and action-oriented for a nonprofit director as it is for an enterprise buyer.
I was brought in through Notorious111 to own the UX. Mapping user flows and prototyping the sign-up experience that drove results.
My Contributions
UX Strategy
Mapped user journeys for nonprofits, K-12, and higher ed audiences
Flow Prototyping
Prototyped the key conversion flows including the 'Get Started' sign-up funnel
Interaction Design
Defined the interaction patterns and flow logic that reduced friction at every step
Homepage
Desktop Experience
Mobile
Responsive Design
Cards
Content Architecture
Detail Pages
Nonprofit & Higher Ed Segments
The Conversion Flow
Get Started — The Flow That Drove +200%
Redesigning the sign-up funnel was the needle-mover. By simplifying the decision path and reducing friction at the key entry point, trial sign-ups doubled.
Collaboration
This project was executed in partnership with Notorious111. Brandon Groce's contribution was focused entirely on UX — mapping user flows and prototyping the key conversion experiences that drove results.
Want UX that actually
moves the metric?
Let's talk about what a project could look like for your product.