Case Study
Turning a Complex Catalog into an
Intuitive Mobile Experience.
Hilton came to us looking to rebrand and relaunch their experiences website. My role was UX design - mapping user flows and creating an intuitive discovery experience that showcased their vast catalog while balancing advanced filtering with ease of use.
The Project
Hilton Honors came to HZ looking to rebrand and relaunch their experiences website. The original site was outdated, difficult for the client to manage, and difficult for users to engage with. The goal was to create a first-class site that mirrored the quality of the experiences offered — one that emphasized exploration and engagement.
In the end, we made the journey just as engaging as the destination.
My Contributions
UX Design
Mapped user flows for discovery, filtering, and experience booking
Search Patterns
Developed flexible controls balancing nuance with ease of use
Mobile-First
Designed responsive card system that scales naturally across devices
Interaction Design
Created smooth transitions and intuitive navigation patterns
Users shouldn't be hampered by website search. We developed a level of control and flexibility that made finding the ideal experience for all tastes and budgets a breeze, balancing nuanced controls with ease of use.
Mobile Experience
Full-Featured Across All Devices
Outcome
A fresh, first-class experience that showcased Hilton's vast catalog through intuitive discovery and flexible search. The mobile-first approach ensured that whether users browsed on desktop or phone, they could easily find the perfect experience that matched their tastes and budget.
Want UX that drives
discovery and engagement?
Let's talk about what a project could look like for your product.