Wix Studio · Product Growth Case Study
Wix Studio. Product Growth Through
Content, Education, and Community.
Brandon helped turn Wix Studio into something designers could discover, understand, adopt, and grow with — by building a system around product education, onboarding content, and community-led activation.
Results at a Glance
The Context
A great product still needs a system built around it.
Wix Studio launched as a powerful platform for professional designers. But powerful tools don't sell themselves. They need to be discovered, understood, and experienced before they can be adopted.
Wix Studio wasn't just a product to promote. It was a product that needed to be taught, positioned, and made approachable for designers. The gap between what the product could do and what designers understood it could do was real — and that gap was the problem to solve.
Brandon helped build the system around the product that made this possible.
01
The problem
Wix Studio was capable but unfamiliar. Designers didn't know what it could do, or whether it was built for them. Discovery and understanding were both real gaps.
02
The approach
Build an education-first system around the product — through tutorials, challenges, live sessions, and curriculum — while building the community that made ongoing engagement feel natural and valuable.
03
The result
14,000+ designers actively engaged around the platform. 30,000+ potential customers in the pipeline. An average of two months from community join to active Wix Studio adoption.
Why This Is Product Growth Design
This was not content production.
It was path design.
Most content work stops at impressions. This work started there and went much further.
Every piece of content was designed with a specific job: help someone understand the product, reduce friction at a key decision point, create a reason to come back, or make adoption feel like the obvious next step.
Brandon came into this work as a designer — with a background in interface design, UX, and product thinking. That foundation shaped how the education system was built. It wasn't just content. It was a designed experience for learning and adopting a product.
The system was built to move people through a defined path: discover the product, understand what it can do, experience it firsthand, build a habit around it, and stay engaged through continued learning and community.
Brandon's Role Included
Product education strategy
Onboarding and explainer content
Curriculum and learning system design
Messaging clarity and product positioning
Community-led activation
Adoption support through education
Retention through ongoing engagement and learning
Specific Contributions
What was actually built.
Built and led content education systems that supported Wix Studio's launch and early product adoption — from strategy through execution.
Produced tutorials, feature explainers, and onboarding content that helped designers understand the platform faster and reduce time-to-value.
Created community-driven experiences — challenges, workshops, live sessions — that encouraged activation, hands-on engagement, and long-term platform use.
Developed curriculum and learning flows that made Wix Studio more approachable for new users arriving with no prior experience.
Built a community platform from scratch that turned content, education, and product storytelling into a growth engine — attracting 30K potential customers and activating 14K designers around Wix Studio.
Design Challenges
Themed monthly challenges — Pokemon, Marvel, Entertainment — that pulled designers into hands-on Wix Studio workflows and drove massive community engagement.
Video Education
176+ tutorials, feature walkthroughs, and explainer videos totaling 900K+ views — structured to reduce learning friction and accelerate platform understanding.
Live Workshops
Regular live sessions drawing 50–250 live viewers — hands-on sessions that turned passive followers into active learners building inside the product in real time.
The Growth System
Every stage, covered.
This wasn't a top-of-funnel awareness play. The system was built to move people all the way through — from first encounter to active, retained product users.
Discovery
Content and community visibility brought Wix Studio in front of designers who didn't know it existed or hadn't considered it seriously.
Understanding
Tutorials, explainers, and product storytelling gave those designers a clear picture of what the platform could do for them specifically.
Activation
Onboarding content, design challenges, and hands-on workshops moved designers from passive observers to people actually building inside the product.
Adoption
Community participation and continued learning created the habits and confidence that turned first-time users into regular platform users.
Retention
Ongoing engagement, new resources, and product-relevant content kept designers coming back — building long-term relationship with both the community and the platform.
Results
What the system produced.
"Brandon is a powerhouse of talent and creativity. He has an intuitive understanding of what resonates with the audience and creates content that never fails to hit the mark. His leadership abilities shine through in every project, creating a thriving, engaged community."
Almog Ben-Yosef
Product Marketing Manager, Wix
The Point
Content, education, onboarding, and community were not side efforts.
They were the product growth system.
Brandon came into this work as a designer — with a background in interface design, UX, and product thinking. Over time, that foundation expanded into something broader.
Because building a great product interface is only one part of the problem. Getting the right people to find it, understand it, use it, and stick with it — that requires a different kind of system.
The Wix Studio work was that system in practice. Not a campaign. Not a content calendar. A product growth design system — built from the outside, working with the product team, to close the gap between what the product could do and what designers understood it could do.